David Beroff (d4b) wrote,
David Beroff
d4b

Qualification/Vetting by SendGrid

Rackspace encourages their Cloud Sites clients to use SendGrid for SMTP, and so I am applying to do so. Here's how I responded to their vetting questionaire:

In order to provision your account we'll need to know what type of emails you'll be sending using our service.

If you would please elaborate on the following, we can get things moving along:

1. The nature of your business, what kind of service you provide, and who your potential customer base is.


AboutTh.is is a social media site which provides an audio blogging tool.

The AboutTh.is service will allow Members to record their (verbal)
opinion/commentary about any web page, and then publish their voice
on "top" of that page. Anyone will be able to listen to other people's
audio, and there will be social-media buttons for them to share the short
web address.

The majority of our Members will choose not to pay anything for the
service. They come from the general public, and represent people
who like to use social media. There should be a particularly strong
interest among those who like to hear the sound of their own voice. ;-)

Paid Members will typically have blogs and other online businesses,
who see the merit of paying for our service to help them grow their
own business. From SendGrid's perspective, it's important to note
that we will not be sending email on our paid member's behalf. When
they build their opt-in lists, they will have to do so using their own
list management software/accounts, typically with autoresponders
such as AWeber or GetResponse. i.e., The only email we will send
will be 100% under our own control.

Our other customer base will be paid advertisers.

2. The nature of your sending, frequency, list size and user base.

We will be sending transactional messages appropriate to a Member's
own account, as well as marketing emails. Members will be able to
configure how they wish to receive marketing messages (or not), by
logging into their account; they will never be compelled to receive these.

Transactional emails, such as notices about when a Member's recorded
opinions are published or removed, will not be optional, and they will
be appropriate to a Member's level of activity with the site. If someone
wishes to stop transactional emails, they will be able to terminate their
account with us.

Marketing emails will likely be sent every three to fourteen days, unless
the Member opts out of these. Transactional emails will be sent
proportional to the amount of a Member's activity, and can range
widely; an average Member might receive these once a month.

Our list size is currently zero. This will grow. :-)

Emails will only be sent to Members who have confirmed their email
address during their account registration process. The user base
is described above.

3. Where you obtain your lists, and how your userbase is collected.

No mailing lists will be obtained.

The userbase will typically be attracted to the site and motivated to
join as Members by observing their friends' use of the site. This
organic form of growth is typically known as viral marketing.

We also plan on promoting the site with free and paid advertising,
through discussion forums, and initially through crowdfunding.
There will eventually be an affiliate program which will encourage
Members to promote the site to their respective audiences.

4. What your "opt-out" process is like, if you plan on using SendGrid's one-click unsubscribe, or if you have another method.

Members will be able to configure how they wish to receive marketing
messages (or not), by logging into their account; they will never be
compelled to receive these. Each email will provide an easy way for
the Member to do this.

Members will be able to opt out of transactional emails by closing
their account. Easy instructions will be provided for this, as well.

We do not plan on using SendGrid's unsubscribe process.

5. The types of messages you're sending.

We will be sending transactional messages appropriate to a Member's
own account, as well as marketing emails.

Please let me know if you have any questions about any of this, or if
I have misunderstood any of your concerns. Thank you.
Tags: marketing, mtat, sak, webdev
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