David Beroff (d4b) wrote,
David Beroff

AboutTh.is Crowdfunding Perks

I was initially trying to juggle this all in my head, when I realized that maybe a spreadsheet would be a better way to organize the crowdfunding "perks" (i.e., stuff being sold) for the AboutTh.is launch. {Duh!} I tried to set this up so that each additional level provides enough benefits to encourage a funder that was considering level x to then look at level x+1 and see that, OMG, that's really a much better deal, i.e., perpetual upsell. :-)

This spreadsheet is definitely short-hand for me, and I'm happy to answer any questions now, but not to worry; the actual presentation will be far more clear in terms of what's being offered and other pertinent details. Also, I was originally going to post an HTML version here in the blog, but LiveJournal isn't playing nice with Google Drive stylesheets, so I'll cheat and post graphic screenshots of the exported PDF:

Tags: crowdfunding, mtat
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