David Beroff (d4b) wrote,
David Beroff
d4b

Direct Mail Campaign

All of the pieces are in place now; the online side of the first direct mail campaign for SafeAmericanKids.com is now ready, as follows:
  • (Tangible) postcards are (physically) mailed to dentists; see below.

  • A short URL (via Bit.ly) brings them to a lead-generation page, now with (self-hosted) video!

  • The lead-gen form sends me an email, and sends them to a low-key sales page, with an interactive map (via Google).

  • While they can buy right away, (via PayPal), it'll likely take an email conversation to build some trust first.

Let me know what you think!



Tags: marketing, sak, video creation
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